Drag & Drop but Magic
Your Time Is Valuable
Tedious dragging and dropping is slowing you down
Use Import Magic
You're In Full Control
Rest easy knowing that all of your files are safe and secure with Import Magic.
Whether it's 50 or 1 million files or multiple drives/cameras,
Import Magic can handle them all with ease
Works with Windows, Mac, any camera, hard drives, NAS, Dropbox, iCloud, OneDrive, any folder
Why Drag & Drop Isn't Pro Enough
We're all familiar with this dialog, but it only works with the file you're dragging to. Import Magic works across every single file.
The real pain: Tediously dragging and dropping to your editing drive, backup drives. Manually reformmating SD cards and checking duplicates. Hours wasted.
With Import Magic: Checks every single file and detects new files, automatically import to multiple drives at the same time. Never format an SD card again.
Try Import Magic Today — Completely Free
Get 10 free imports when you sign up. No credit card required.
Complete Import Confidence.
See every file, track every step, backup everywhere — all at the same time.
Live Import Progress
Watch every single file import in real-time with detailed progress tracking and transfer speeds
100% Peace of Mind
Always know exactly which files have been imported and never worry about missing anything
Multiple Destinations
Backup to multiple drives simultaneously — no more copying files twice
Never Wonder "Did Everything Import?" Again
With Import Magic's comprehensive tracking and multiple destination support, you'll always know your files are completely safe and exactly where they should be.
Watch Import Magic Handle Millions of Files.
Customize Your Import Organization
Stop settling for messy imports. Organize your files exactly how you want them with powerful customization options.
Transform Messy Imports Into Perfect Organization
Date Formats
Organize by year, month, day in any format you prefer
Project Folders
Create custom project folders for different clients or shoots
Subfolder Sorting
Automatically sort files into subfolders by file type
Smart Filtering
Ignore specific files or folders you don't want imported
Every setting saves to save you more time
Select Auto-import and you don't need to lift a finger
Get Started in 8 Simple Steps
See exactly how Import Magic works with this step-by-step tutorial
Wait for Your Drive to Mount
Plug in your SD card or drive and wait for it to appear in Finder/Explorer
Click the Toggle
Open Import Magic and click the toggle next to your mounted drive
Confirm the Process
A dialog will pop up asking you to confirm
Select Your Destination
Choose where you want your files to be imported to. Note: It's best to select a folder that contains most or all of your videos and pictures
Select the folder as the destination
In the folder picker, confirm to select the folder as the destination
Select Files to Import
Import Magic will automatically select all the new files for you. You can toggle files on and off or use the sidebar to quickly select and unselect files by file type, ignore certain file types with advanced filtering, turn on auto import, and customize your output folder to organize by file date and file type.
Press Import
Hit the import button and watch the magic happen
Done!
Your files are safely imported and your destination folder opens automatically
What's next
As a content creator, I am building exactly what I need to eliminate the most annoying parts of content creation. This is what's coming down the pipeline:
Media Library – View all of your photos, videos, audio, files in one place
AI Media Library – Search all your photos, videos, audio, and files with AI
AI assisted culling
Easy export to Adobe Lightroom/Classic, Capture One, etc
Every purchase supports me to continue making this.
Supporting Import Magic now will let you help shape the direction of these upcoming features.